Talking about Customer Experience Journey Mapping and beyond

What are Customer Personas?

Customer Personas are a grouping of types of people who interact with your organisation, these are usually represented as character traits, service preferences, attitudes, motivations and values. One type of person may be a busy entrepreneur who only ever contacts you by phone to ask you how much is outstanding on their account. Another type […]

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What are Touchpoints?

Touchpoints are the interaction points between your business and your customer. These may be face to face, through home visits or the customer visiting your outlets, or remote interactions, via your smartphone applications or website. Each channel of your business may have one or more touchpoints.

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What are Key Performance Indicators (KPIs)?

A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organisations use KPIs at multiple levels to evaluate their success at reaching targets. These can be in any format, ranging from a customer satisfaction score to a direct financial benefit/ cost. By integrating MAPOVATE with a survey tool, the voice […]

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What are Collaborators?

Collaborators are people within your organisation who are interested in seeing the visual representation of your customer journey map. These will usually be key stakeholders in the business or in the process. Through MAPOVATE, these stakeholders will be able to have conversations with each other and comment on various items within the solution to make […]

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Is Mapovate available in my country?

Mapovate is a web based solution, so as long as you have a credit card to pay for the license, you can access the solution anywhere in the world.

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