Talking about Customer Experience Journey Mapping and beyond

What are Customer Personas?

Customer Personas are a grouping of types of people who interact with your organisation, these are usually represented as character traits, service preferences, attitudes, motivations and values. One type of person may be a busy entrepreneur who only ever contacts you by phone to ask you how much is outstanding on their account. Another type of person may be a retired individual who visit your branch regular to talk about their plans for the future.

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