Talking about Customer Experience Journey Mapping and beyond

What are Key Performance Indicators (KPIs)?

A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organisations use KPIs at multiple levels to evaluate their success at reaching targets. These can be in any format, ranging from a customer satisfaction score to a direct financial benefit/ cost. By integrating MAPOVATE with a survey tool, the voice of your customer can be directly fed into KPI measurement so you can easily see how close (or how far) you are from your aspirational goals.

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