Reposted from Huffpost Business
By Shane Paul Neil
In 2012, Sephora decided to make major changes to improve customer experience both in its in-store and online platforms. The company looked at its current customer interactions and realized that shoppers took a multifaceted approach to purchasing the company’s beauty products. The company needed to integrate the journey to […]

Reposted from Superoffice.com
by Toma Kulbytė on 10 February, 2016 

Post summary:

What is customer experience?
Customer experience is the new battlefield
The importance of multi-channel servicing will increase
Mobile customer experience is priority
Customer frustration will lead to churn
Self-service help will be the first choice

It seems that it was only yesterday that every business claimed the key to winning customers was in […]

Reposted from CMO Digital Forum
Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”
Francisco Inchauste wrote […]