Reposted from mycustomer.com By Arne van Oosterom Customer journey mapping could hold the key to analysing and improving the customer experience. Only recently a report from the Cabinet Office recommended CJM for authorities to provide a more efficient and cost-effective service. Arne van Oosterom outlines how it can help organisations – and lists the 10 key ingredents to […]
Reposted from Huffpost Business By Shane Paul Neil In 2012, Sephora decided to make major changes to improve customer experience both in its in-store and online platforms. The company looked at its current customer interactions and realized that shoppers took a multifaceted approach to purchasing the company’s beauty products. The company needed to integrate the […]
Reposted from Huffpost Business By Shane Paul Neil In 2012, Sephora decided to make major changes to improve customer experience both in its in-store and online platforms. The company looked at its current customer interactions and realized that shoppers took a multifaceted approach to purchasing the company’s beauty products. The company needed to integrate the […]
Reposted from Superoffice.com by Toma Kulbytė on 10 February, 2016 Post summary: What is customer experience? Customer experience is the new battlefield The importance of multi-channel servicing will increase Mobile customer experience is priority Customer frustration will lead to churn Self-service help will be the first choice It seems that it was only yesterday that every […]
Reposted from Superoffice.com by Toma Kulbytė on 10 February, 2016 Post summary: What is customer experience? Customer experience is the new battlefield The importance of multi-channel servicing will increase Mobile customer experience is priority Customer frustration will lead to churn Self-service help will be the first choice It seems that it was only yesterday that every […]
Reposted from CMO Digital Forum Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.” Francisco […]
